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Inside Business | March 27, 2007 Sex sells.
If you’re still reading this, then the above headline proves the point. Advertisers use sex to entice people to read an ad and buy the product. However, it’s not a simple issue, as Kimberly Taylor, associate professor, Department of Marketing, verified in research that she conducted with Katherine Beale, an undergraduate Honors College student majoring in international relations. “We analyzed 120 print advertisements and found that not only did the types of products being advertised to women of different generations differ, but also the type of advertising appeals—or messages—differed as well,” Taylor said. For their study, she and Beale were interested in how women see themselves through advertising, not how they are depicted in ads designed to appeal to men. They looked at the first ten pages—the prime area for advertising—of twelve magazines directed toward three age groups: teenagers, women in their 20’s-30’s, and those in their 30’s-40’s. Read more. College faculty member garners Kauffman Professor Award.
For the first time, a college faculty member has received a prestigious Kauffman Professor Award. Irma Becerra-Fernández, (PhD ’94), associate professor, Department of Decision Sciences and Information Systems, was one of nine faculty at Florida International University—representing law, business, education, engineering, and arts and sciences—to capture the awards from a field of 39 applicants. Recipients receive up to $15,000 to support their project. Read more. Entrepreneur with global vision presents insights on cross-industry issues and trends.
About ninety students from two Executive MBA (EMBA) groups and one Master of Science in Management Information Systems (MSMIS) group had a treat when Jerry Rao, the CEO and managing director of MphasiS, spoke on the topic “Leadership, Ethics, and Technology in 2007.” MphasiS is a leading information technology and business process outsourcing company (BPO) with headquarters in Santa Monica, California, and Bangalore, India. Among his many distinctions, he has twice received the Ernst and Young “Entrepreneur of the Year” award. Read more. Master of Science in Finance program gets five-year review.
Each graduate program undergoes an exhaustive curriculum review every five years. The goal: to ensure that our programs prepare students to meet the expectations of today’s employers. This year, 25 individuals involved with the Master of Science in Finance (MSF)—including faculty directors, members of the Finance Department, administrators, program staff, students, alumni, advisory board members, and the chairs of two other non-competing programs—had an intensive two-day retreat to take an in-depth look at the program’s strengths and areas for improvement. Participants examined course content, the sequencing of courses, the clientele to try to attract, the possibility of extending the program to include more content, and ways to align the program with the goals of the college as a whole. Read more. What we do. In each issue of Inside Business, we introduce you to one of the offices within the college so that you’ll know your colleagues, what they’re trying to accomplish, and how you can help them fulfill their mission. Office of Marketing and Recruiting
Luis Casas is the college’s director of marketing and recruiting. His staff includes Helen Cantos, marketing coordinator; one college-wide recruiter, Jennifer Vasquez; two graduate recruiters, Priscilla Ferreira (MSHRM ’06, MBA ’00) and Prisciliana Berrios (BA ’05); Gekisha Smith, administrative assistant in graduate recruiting; Intelliworks analyst Svietlana Babienko, and student assistant Leonardo Marmol; and Lesedi Kgopana, marketing coordinator for FIU Online, who has a dotted line report to Casas and who also reports to Moe Izadpanah (MBA ’01, BBA ’00), director, FIU Online; and Rey Morejon, associate director, FIU Online. Jose “Pepe” Rocha, PhD sudent, also reports to Casas. Read more. New Employee
Laverne Cuzzocrea is the Eugenio Pino and Family Global Entrepreneurship Center's new Events, Marketing, and PR Manager. She comes to the college from the MFM Group, a company that provides a full scope of services for conference and trade show management on both the domestic and international levels. Prior to that, she aided in program expansion efforts at Best Buddies International, a non-profit company dedicated to improving the lives of the developmentally disabled. Transition
Ellie Browner is the new Assistant Director of Employer Services in the college’s Career Management Services office. “I’m really excited about the opportunity,” Browner said. “It brings me full circle. My original career plan (as an undergrad) was to do work in the area of HR/career development, so this position gives me the chance to learn new skills and have fun doing it!” Assurance of Learning. Each month, we feature columns related to the college’s Assurance of Learning Initiative (AoL) contributed by those faculty and staff who are actively engaged in implementing and overseeing it. This month, we feature activities in the Department of Management and International Business, submitted by Galen Kroeck, chair, and a report from the Undergraduate Learning Objectives Committee, submitted by Deanne Butchey. Undergraduate Learning Objectives Committee Report
Over the last few months, the Undergraduate Learning Objectives Committee (ULOC) has continued working to further the process of “closing the loop” between the results of the assessments of student performance in their majors and the continuous improvement plan (CIP) to achieve better performance. It was noted that many of the results have been very similar during the last three iterations. There was a wide variance in students’ performance on the test items. Analysis of their performance provided useful feedback to faculty in terms of what needs reinforcement in the curriculum. Read more. Management and International Business
During the past three years, the Management and International Business Department has undertaken a large variety of Assurance of Learning tasks involving all faculty. We have devoted an extensive amount of faculty time to the process, and we are just now beginning to see the integration of all these efforts. We have spearheaded several of college initiatives in the process and are at a point where, for the first time, we may be seeing some light at the end of the tunnel (but it is still a long tunnel). We are now in a position in which we can begin to institutionalize some of these processes and functions so that we can determine the extent to which our students are actually learning what we expect them to learn. That’s what Assurance of Learning is all about. The following rather lengthy report describes the process we have followed in much more extensive detail. Read more. News of Note Announcements and Reminders
Communication Tips
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In BusinessWeek’s second annual ranking
of the best undergraduate business schools in the United
States, Florida International University ranked in the top 5
percent among the 1,400 schools of business in the United
States and among the top 20 percent of those accredited by the
Association to Advance Collegiate Business Schools (AACSB
International) worldwide. Our business school ranked third
best among Florida’s public business schools at #80, just
below the University of Florida and Florida State.
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