Faculty and ResearchExpert Guide

Jonathan N. Goodrich

Jonathan N. Goodrich

Professor
Department of Marketing & Logistics

College of Business
Florida International University

Modesto A. Maidique Campus
11200 S.W. 8th St, RB 339A
Miami, FL 33199

P: (305) 348-3313
E: goodricj@fiu.edu

Education

  • PhD, Business Administration
    University at Buffalo, Buffalo, New York
  • Master, Business Administration
    University at Buffalo, Buffalo, New York
  • Master of Arts, Marketing
    University of Georgia, Athens, Georgia
  • Bachelor of Science, Economics
    University of the West Indies, Mona, Jamaica

Areas of Expertise

  • Marketing
  • Tourism

Professional Activities

Dr. Goodrich is the author and co-editor of three books: Tourism Marketing and Management in the Caribbean (Routledge Publishers), Privatization and Deregulation in Global Perspective (Greenwood Press), and The Commercialization of Outer Space: Opportunities and Obstacles for American Business Greenwood Press). His research has been published in journals such as Multinational Business Review, Journal of Travel Research, Journal of International Consumer Marketing, Business Horizons, Medicine, Science & the Law, and others. He serves on the editorial review boards for the Journal of Travel Research, Journal of Travel & Tourism Marketing, Journal of International Consumer Marketing, Journal of Teaching in International Business, and Tourism Analysis. Dr. Goodrich is a book review editor for the Journal of Travel Research.

Courses Taught

  • Introduction to Marketing
  • Marketing Fundamentals
  • Marketing Management in the Global Environment
  • Marketing Research I
  • Retail Marketing

Refereed Journal Articles

Chen, Y., Greenberg, B. A., Dickson, P. R. & Goodrich, J. N. (2012). Learning marketing accounting skills in the introductory marketing course: The development, use, and acceptance of a self-study tutorial.  Marketing Education Review. 22 (3), 241-250.


Goodrich, J. N. (2005). The Big American Blackout of 2003 : A Record of The Events and Impacts on USA Travel and Tourism.  Journal of Travel &; Tourism Marketing. 18 (2), 31 -37.


Goodrich, J. N. (2002). September 11, 2001 Attack on America: A Record of the Immediate Impacts and Reactions in the USA Travel and Tourism Industry.  Tourism Management. 23 (6), 573-580.


Goodrich, J. N. (2002). September 11, 2001 Attack on America: Impact on Tourism Security.  Journal of Travel &; Tourism Marketing. 11 (4), 1-12.


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